Apple has introduced a new Apple Watch just after introducing the new iPhone 6 and the iPhone 6 Plus.
Apple CEO Tim Cook teased the highly-anticipated watch with founder Steve Jobs’ signature “one more thing” introduction, to a standing ovation.
Cook explained that the watch is a customizable timepiece.
“Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist and it works seamless with iPhone,” Cook said. “And it’s also a comprehensive health and fitness device.”
Cook explained that the device’s extra functionality can be controlled with the digital crown, explaining that the “pinch to zoom” gesture covers the content and obstructs your view.
“It just doesn’t work,” Cook added.
The watches, which come in three collections and a range of faces, can differentiate between a touch and a press, explained Apple senior vice president of design Jony Ive in a pre-recorded video.
“Creating beautiful objects that are as simple and pure as they are functional, well, that’s always been our goal at Apple. We designed Apple Watch as a whole range of products enabling millions of unique designs,” Ive said. “I think we are now at a compelling beginning actually designing technology to be worn, to be truly personal.”
The “heart” of the watch is a custom-designed chip that is “essentially miniaturizing an entire computer system on a single chip,” Ive said.
How is it powered? The back crystal has a “unique charging solution,” Ive said, that’s completely sealed, and requires no alignment or exposed contact.
“We know that wearing something all day every day becomes as much a part of personal expression as functionality,” Ive said in the video.
Users can choose watch faces that include minute and second hands, digital time and more options for personalization. For people who don’t to wear a large device, Apple developed a smaller watch with matching smaller straps.
Watch users can choose from six different straps with varying mechanisms to choose from, including a sport band in “bold colors” with sweat and chemical-resistant material, Ive said.
“The leather loop comes in a soft quilted leather that conceals magnets for fastening and adjustment,” Ive said.
As part of the three “distinct” collections, the Apple Watch features a polished case and a custom alloy of stainless steel.
The Sport collection has an anodized aluminum case that’s 60 percent stronger than standard alloy, Ive said. There is also an 18-karat gold “Apple Edition” watch that metallurgists developed to be twice as hard as standard gold, Ive said.